Thanks to my buddy J Sandifer, who captured my glee when Seth Godin…

(1) forgot my name.

(2) quickly remembered me and my book.

(3) gave the most succinct articulation of what my book is about (i.e, “Dane wrote a book about photography that’s not really about photography“).

(4) answered my question (which was… “When you’re leading, do you or those you’re leading get to decide what strategy you take?”… he then goes on to make a powerful distinction between strategy vs. tactics that you’ll want to replay a couple times to let sink in… (his answer by the way was a perfect shout out to Michele Mollkoy).

(5) made my day by feeling guilty about forgetting my name and gifting me with an über-rare Purple Cow original… Seth later told me I better not sell it on ebay.

I realize I already posted on this here but when J shared the video link with me, I couldn’t resist sharing it with you.

The fact that Seth not only read my book, endorsed it (you gotta see the jacket cover to know what he said), remembered what it said and then had the class to plug it a number of times from stage was, well, remarkable. So, thus, I must remark.

More than all that though, his answer is just too good to miss.

As a side note, as you listen, pay special attention when he uses the words…

• Stand
• Commit
• Believe
• Lead

I say he is spot on. And, the power of what he is saying may just change everything for you (and me) if we take them to heart and put them to action.

Here is Seth’s response to my question…

Keep it purple.
- Dane

PS… here’s the link to Seth’s new book. Don’t waste any time. You can also save a little money (and maybe a tree) by getting the Kindle edition or let Seth read it to you thanks to iTunes.

Tags: dane sanders, fast track photographer, j sandifer, seth godin

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