I am so stoked on this week.

Not only does Pictage’s PartnerCon 2008 in LA start on Tuesday, on Monday a bunch of my favorite photographers and I are doing a bonus pre-conference…

The Total Truth tour is Monday afternoon and I think there are a few spots left, so if you’re local and especially if you’re coming to PartnerCon - or, even if you’re not coming to PartnerCon - you gotta come to this thing!

Here’s are a couple clips with some of the Total Truth and PartnerCon speakers doing a video shoot for Shoot Dot Edit last Spring. If nothing else, watch the last 30 seconds of the last clip (Episode 3) when Me Ra totally throws me under the bus… good times!

PartnerCon is going to be a blast! I can’t wait to speak again this year. My talk is brand new. If you’re planning on coming, it’s Wednesday @ 10am. I’d be honored!

Here’s a synopsis of what I’m up to… I really hope it helps (despite what Me Ra says)…

I can’t wait to see everyone!
-Dane

PS… I’m also doing a book signing for SDE on Tuesday @ 5pm, so please come by and say hi!

I was listening to National Public Radio this morning and they were interviewing a Republican higher up. I was pleasantly surprised to hear what this guy was saying. He suggested that this election, or any election for that matter, is no longer about Republican or Democrat.

From now on, he asserted, it was about the individual candidate’s ability to build something unique and valuable around their name, in the eyes of the voters - regardless of the banner they stand under.

I couldn’t agree more.

And, this isn’t just so for politicians. It’s true of coffee shops (doesn’t your Barista’s attitude and ability matter?) & grocery stores (why do people pay so much more in a down economy to shop at Gelson’s?) & attorneys (wouldn’t removing the mystery of billable hours and establishing relational equity compel you to value your lawyer more?) & of course wedding photographers (yes… all that extra care you’re taking to stand out uniquely to avoid extinction is worth it - it’s the whole game actually).

Aligning behind a schnazzy logo is not enough no matter how cool it looks. Get your business’ core right and the rest will follow… and that core is your business’ very soul. Miss it and all the cleverness and tricks in the world won’t get you the following you need to truly make it for the long haul.

Keep it real.
-Dane

I started a list of a few of my favorite Amazon items and thought I’d share…

What are some of your favorite things?
-Dane

Coming to PartnerCon?

Join us for the Truth or Dare pre-party. We’re keeping it super cheap just to cover expenses ($39) so everyone can join in the fun. I can’t believe the teachers that are participating. It’s going to be a blast!

All the details are below and to register, click *HERE*!

Can’t wait to see you guys!
-Dane